Every day, every time they use the Internet and the Web, Internet users generate no less than 3 trillion bytes of information (social network activity, news, videos and photos produced and shared, GPS signals, etc.). The term “Big Data” was invented only recently, at the dawn of digital technology, and refers to this vast ocean of data.
This vast and vast amount of data that traditional and traditional tools cannot handle is a valuable resource for modern businesses. Big data, once collected and analyzed, allows structures to solve problems, plan actions, optimize strategic decisions, in short, act more effectively by focusing on crucial actions with a range of predictions.
In the field of digital marketing and in particular SEO (Search Engine Optimization), Big Data has completely turned practices upside down, bringing a new dimension to SEO and changing the way professionals deal with the various problems related to the tackle discipline. As a real driver of innovation and performance, Big Data maximizes the effectiveness of SEO techniques and strategies.
Better analysis of optimization elements and devices
Because it allows access to a maximum of data from a variety of sources, big data is particularly beneficial for natural referencing. Currently, experts use it as a basic resource to achieve a better analysis of all elements and optimization devices, thus setting the right strategies.
Among specialized professionals, such as e.g SEO agency Orixa Media For example, the extraction and use of information from Big Data is done with special tools and software developed according to Big Data principles. These tools guarantee a relevant analysis based on numbers and specific SEO KPIs. The use of big data in SEO can take place at all levels and in all aspects:
Keywords and Semantics
Keywords are an essential part in terms of SEO. By mobilizing effective tools for big data analysis, SEO specialists can perform an advanced semantic audit and refine their keyword strategy by going beyond traditional research.
Thanks to big data, they can not only get a complete list of the most relevant and top-ranked keywords and phrases, but also analyze the competition for each of them. In addition, they also have the opportunity to identify new opportunities (long-tail requests where no competitors are present) and thus give their client a competitive advantage.
The links
The use of big data can also be particularly useful when it comes to netlinking. Big data processing information can be used to identify the most interesting and high potential websites that we can partner with on a link exchange project to get quality backlinks. In addition, this analysis, carried out using dedicated tools, also allows the detection of low-quality or unnatural links on the site.
search engine algorithms
Using big data is one of the most effective ways to understand and interpret how search engine algorithms work. Again, professionals need innovative tools and software in addition to their expertise to extract and leverage data related to user searches. The analysis of how the “bots” work, if done correctly, should allow setting a well-defined benchmark and identifying the best practices to adopt to reach the first page of the SERPS.
According to feedback from many experts, understanding algorithms with big data makes it easier to implement SEO measures, regardless of the levers and techniques used (keyword strategy, netlinking, content marketing, local SEO, mobile data usage, etc.).
In-depth knowledge and understanding of user/customer behavior
Customer knowledge is crucial for the marketing and sales strategy. In the world of digital marketing, big data can be used to support SEO analysis and optimization work to understand user behavior based on their habits, preferences, interactions and needs.
Thanks to this approach, based on the processing of a large amount of data, companies and brands have the opportunity to improve the user experience on their SEO agency Orixa Media platform, but also to better anticipate the expectations of their customers (and prospects). . Depending on the data collected, they can easily adjust their offers and thus set up more effective campaigns, but most importantly offer the right products/services at the right time and to the right people.