Alexandra Fleurisson is an influencer: “I prefer creative…
Alexandra Fleurisson is an influencer: “I prefer content creation. His professional life is only partially like that of reality TV influencers. Those who claim millions of “followers” by “followers”. Impressive numbers, but sometimes misleading – it’s possible to buy virtual followers that inflate the meter – attracting specific brands or products that want to capitalize on their notoriety.
“Booba Was Right”
Alexandra and her blog and accounts, Instagram, Facebook… stamped Miss fashionistaShe has 60,000 real followers, her fashion and interior design tips hit the mark, her SARL is doing well. Brands like Mademoiselle Modeuse, but she sets limits on exposure and therefore product promotion. “I probably made mistakes, like promoting advent/makeup or perfume calendars that were overpriced for what was on offer. From now on I only present what I have tested before and which I would also buy. »
The young woman is not afraid of regulating the business of influencers, as Bruno Le Maire’s Ministry of Economy is aiming for. “We need clear rules. I did not see definitely the rapper Booba as a whistleblower (laughs) But I acknowledge that he was right when he denounced the explosion of scams targeting agencies and influencers promoting commercial offers or fraudulent financial practices a few months ago. »
“The law is always late”
Bruno Le Maire pledged in November to tackle the issue head on before legislation in 2023. This Friday, December 9, after some preparatory consultations, from 11 a.m., the Ministry of the Economy brings together the main players in the sector, agencies and platforms specialized in influence, advertising agencies, representatives of Meta, Google, social networks … around proposals to do and listen to the ones that will come from players in this business.
Agathe Nicolle, founder of the Parisian agency Woô (60 employees), will attend the working session on December 9th in Bercy. She founded her company in 2015 after working in other structures. She noticed certain excesses and noted for Woô a code of ethics. The leader does not believe in a law that would regulate the sector. “It’s a new activity that’s changing a lot, just like the social networks themselves. The law always comes too late. Rather, she is committed to establishing a recognized certification that would apply to influencers and influencers. “Agencies need to be forced to be more transparent about the brands they work for, the commissions they receive and the commissions they pay to influencers as well,” argues Woô’s boss.
A certificate already exists…
“This business will be difficult to regulate,” forecasts Alexandra Fleurisson. For example, will online platforms agree to report prohibited commercial practices, as MP Aurélien Taché (EELV-Nupes), sponsor of a bill regulating influence trading, wants? “Difficult to force it on Meta and other ByteDance (TikTok). I tend to believe in influencers’ professional conscience and consumer vigilance,” she explains.
“I tend to believe in influencer conscience and consumer vigilance”