Last Friday’s Black Friday hype could indicate that e-commerce has eaten up convenience stores. Well, think again! Thierry Evens deals with e-commerce in Le 6/8.
According to Thierry Evens, e-commerce would not be the Eldorado that many retailers were hoping for. Getting started is easy, but success is another matter entirely. with strong competition, Living off e-commerce would be utopian.
We cannot deny that online sales are growing specific areas such as travel and hotel reservations, buying show tickets, and even music. However, this does not apply to the purchase of physical goods: clothes, shoes, furniture, decoration, etc. The share of online sales would be around 10%.
A number that continues to rise
It grew steadily until this year. It seems to have stagnated in the last few months. But he certainly won’t back down. Traders need to consider this phenomenon, adapt to it, and they do. This is a significant market share and we must not leave all this space to large multinationals. We need to develop local e-commerce.
A sector that remains very volatile
More and more retailers in Belgium sell exclusively or mainly online. Their number doubled with imprisonment. Today there are almost 10,000. However, there are also many failures every year.
tools for success
- Be a good trader : Understand your customers, anticipate their expectations, be trustworthy
- to differentiate oneself : offer a product or service that stands out from the competition, have a good, ergonomic and safe sales platform
- Become known : maintain a relationship with its customers and increase its visibility
- Don’t underestimate the investment necessary to grow