Paris, November 17, 2022
PRESS RELEASE
Ecommerce Report Q3 2022:
Internet sales are approaching 36 billion euros
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The key data of the 1ah quarter of 2021 > The growth rate of e-commerce in Q3 2022 is +16.8%. > 560 million transactions were carried out online in the third quarter, generating total sales of EUR 35.9 billion. > Product sales stabilize (-2%), while services continue to increase (+34%). > The tourism and travel industry is growing most dynamically (+39%). > The average transaction amount increased to €64 (+7%), reflecting inflation. > The number of websites continued to grow (+6%), as did sales on marketplaces (+5%) and mobile (+6%). |
Despite uncertain framework conditions, e-commerce is progressing
16.8% in Q3 through the sale of services
Total e-commerce sales increased 16.8% compared to Q3th Quarter 2021, particularly driven by continued service revenue growth. Total online sales of 3th Quarter thus reached 35.9 billion euros compared to 30.7 billion euros in the thirdth quarter of 2021.
Sale of 3th Quarter represented 560 million transactions, products and services combined, an overall increase of 8.8%. This increase is due to the resumption of services.
However, the impact of inflation on the number of transactions is being felt, with a 7.3% increase in the average basket for these 3th quarter, i.e. an average of 64 euros.
After a 15% drop in sales of online products during Q1ah Half year – influenced by the setback of the records recorded during the health crisis – the sector stabilizes at its 2021 level, slightly declining: -2%. However, the online sale of products maintains a structural growth momentum, with an increase of almost 30% compared to 2019.
The number of active merchant pages continues to grow by 6% compared to 3, despite a slowdownth Quarter 2021. 11,000 more e-commerce websites launched in a year.
Clothing, furniture/decoration and beauty sales are stabilizing while travel and leisure continue to show strong growth
Sale of consumer products from the iCE 100 panel[1] are in the general trend and stabilize at the level of 2021 at -2.4% compared to the 3th quarter of 2021.
This trend affects several major e-commerce sectors: fashion, decoration and beauty, which have returned to levels close to those of last year. While sales of electronic products saw another 15% decline from Q3e quarter of 2021 and that its level is approaching that of 2019 (+3%).
Sales to professionals on the iCE 100 panel continued to grow by +6.9%.
The travel/tourism sector, which had posted a very strong increase in the previous quarter, continued its positive trend of +28% compared to Q3th Quarter 2021. It is driven by the return of the ability to travel combined with the increase in the average transaction amount.
Marketplace and mobile sales indices up more than 5%
The attractiveness of selling on marketplaces is confirmed, with a 5% increase in the marketplace index compared to the 3rd quarterth Quarter 2021, ie an increase greater than that recorded by the sites for their own sales. Compared to 3th Quarter 2019, this development is all the more spectacular with an increase of almost 23% within 3 years.
iCM’s mobile sales, which combine product sales and travel sales, increased 6% compared to Q3th Quarter 2021, driven by momentum in travel distribution.
[1] Measuring growth on a constant sample of 100 leading locations
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Methodology:
The data collected by Fevad from merchant sites conforms to the following definitions:
E-Commerce Index (iCE 100) : Revenue generated directly from iCE 100 panel sites on fixed and mobile internet. The Pages do not retain the volume of business generated on other Pages as part of sales on marketplaces. In addition, the websites that publish a marketplace do not keep the volume of business made on the marketplace nor the commissions generated. Finally, white label sales are declared by the websites where the sales are made. Only orders delivered in France will be considered, regardless of the delivery location (home, pick-up point, shops, etc.). The turnover of the calendar month, which is defined by the order date and not the delivery date, is taken into account. Cancellations, exchanges and returns will be deducted; Shipping costs are included; Including VAT for sales to individuals, excluding VAT for sales to professionals.
Marketplace Index : Business volume generated by websites hosted on marketplaces selling products from the iCE100 panel.
Mobile Commerce Index (MCI) : Revenue generated directly on smartphones and digital tablets as part of mobile websites and applications (excluding application downloads).
Composition of the iCE 100 panel : More than 100 pages: products for the general public (100 pages), e-tourism (15 pages) and sales to professionals (20 pages).
Composition of the PSP Board : 8 secure payment platforms: Adyen, Dalenys, Monetico Payment, Monext, Paypal, PayZen, Verifone, Worldline.
Overall Market Estimate : The calculation of the estimate of the total market is made using data collected from the iCE 100 panel websites, the value of electronic payments (excluding iCE 100 panel members) reported by the service providers participating in the PSP panel, and an estimate of offline payments (Fevad survey of iCE 100 merchants).
About the Fevad:
The Federal Association of E-Commerce and Mail Order now brings together almost 800 companies. It is the representative organization of the e-commerce and mail order industry. Fevad’s main mission is to collect and disseminate information in order to improve knowledge of the sector and to work for a sustainable and ethical development of distance selling and e-commerce in France.
Learn more : www.fevad.com / Follow us on Twitter: @FevadActu and on LinkedIn.
press contacts: Nathalie Laine
01 42 56 38 86 [email protected]
