The Bee Brand, with MNSTR and Bonjour Interactive Lab, have dreamed up a collection of virtual artworks to support a rewilding project led by Yann Arthus-Bertrand. A high-end Luxury Strategies Grand Prix.
“It’s a way to make up for our mistakes a little bit. » This is how photographer and director Yann Arthus-Bertrand, a passionate advocate for the environment, defends his latest project: the rewilding of the Millière valley, a 28-hectare wetland in the Yvelines. The environmental activist bought the land he used to walk on as a child and entrusted management to an association. The aim is to raise public awareness of biodiversity and to carry out scientific research projects. Along with the circumstances, this land belonged to the Guerlain family, the luxury brand of the LVMH group. The bee brand has logically become the patron saint of the Millière association. A few years ago, Guerlain committed itself to protecting biodiversity through actions in favor of beekeeping. Yann Arthus-Bertrand is also a member of the LVMH Board of Directors.
Also read: Guerlain