Netflix, the world’s largest streaming platform, unites almost 200 million viewers. How does Netflix’s AI organize its content across 190 countries? Continue reading.
Streaming platforms have evolved over the last few decades. So it’s interesting to understand how Netflix manages to keep its audience in the face of this burgeoning competition. The main thing is easy to understand, it optimizes its content.
How and how often does Netflix make a new selection of series and films?
The basic decision-making lies with the managing directors of the streaming service. The latter decide whether they buy or produce themselves. This research and creation of new content is called ” title in platform jargon. The parameters on which these decisions are based are manifold. Depending on the country, these parameters may include contemporary polemics, social and cultural trends, and issues of attraction. The platform also examines the dominance of its target audience, since their character affects the effectiveness of the titles.
Two guides for content selection
The job of leaders is to answer two basic questions every time. The first : ” What titles are there and how do they compare? ” and the second, ” How to estimate audience size and location? “. These questions seem very simple, but the clarity with which they are answered could have led to worldwide success.
How does Netflix’s AI deal with all of this?
Netflix needs to do a big part of that data analysis. In doing so, he can initially rely on the previous content. This initial material can serve as a basis for examining which titles have had which success in which region. But apart from that, Netflix is also active in classic strategies such as Nielsen Market Research Where gfk (Germany).
This approach revealed a weakness: the representativeness of the results cannot be applied to all seasons. A year can be divided into different periods in which the things that can attract the target audience vary. In a constantly changing context, we had to find other ways. Netflix therefore prefers to use a Artificial intelligence.
Netflix’s AI sorts and analyzes
Developed by the streaming platform, this AI supports analysis and works on two very different levels. These two levels answer the two questions posed above. In short, the AI makes you Sorting movies and series according to the similarities in several phases. And he sets a number of criteria to create an amalgam of attractive films and series. For example, he can combine the following criteria: professional challenge, young adults, technology for the following content: ” The bold », « career plan ” and “ money robbery “.
The AI actually drinks from every piece of information received, every item can be used for analysis and prediction. What exactly is taken into account? AI collects metadata and content: title, genre, type, available languages, release date, viewing time… Many other items can be added to this list. This artificial intelligence can be based on the summaries given either by humans or by intelligent language systems.
similarity cards
These maps are the result of look-alike studies of the various titles analyzed by the AI. These maps can be based on one or more criteria examined, such as: B. the type of film or the type of humor found. They run on demand, but currently Netflix’s AI can create itself. It then uses the available data and creates original similarity maps.
These AI-generated maps are popular because they help generate content that is specific to each viewer. They are then spoiled for choice in displaying content that effectively suits them. And available in different genres: series, movies, documentaries, anime. Currently we get a mix of fantastic series and movies like ” Shadowhunters, Stranger Things and love and monsters »
Why is this Netflix AI becoming more and more important?
The influence of artificial intelligence in all areas of human life can no longer be explained. But it’s becoming increasingly important for Netflix to optimize content to satisfy users of the platform. The key is to keep it attractive, original, and innovative in the way it presents content.
On the other hand, the streaming platform’s staff recognizes that a large part of Netflix’s success comes from its users. They are therefore convinced of the necessity are characterized by identifying the real needs of users and satisfying them as much as possible by examining the available data. »
The best strategy Netflix employees can choose is to combine AI with their human capabilities. So it’s not about leaving all the diligence to the AI. On the other hand, Netflix may also start considering a factor that could undeniably boost its success. Depending on the country, the platform should know the potentially “successful” films and series in advance. This data gives him a head start and a huge financial advantage.
Booming artificial intelligence
On the other hand, AI-related careers have been on the rise in the last decade. If it creates a whole new set of professions, others are threatened with disappearance if it always turns out like this. With the advent of robotization and task automation, a non-exhaustive list of professions could soon be relegated to machines.