Write for NFTs R3NLT – Throughout its history Renault has the vocation to let the heart of innovation beat faster and approach progress with optimism. True to this enthusiastic attitude, the brand announces that it is taking on a new challenge: Web3 and NFT. So far, the operation has been handled very discreetly, but the diamond brand is now lifting the veil a little more on what promises to be a small “renaulution”. Here’s what we already know.
Le Journal du Coin offers you this promotional item in collaboration with Renault.
The manufacturer in full renaulution
The Renault Group is therefore firmly committed to a multi-year strategic plan that is being pursued prepare the automotive revolution of the future. He wants to use the offers of the digital industry for this. Luca de Meo, CEO of the Renault Group since January 2020, has this ambition:
“The group is transforming into a green technology company focused on emerging energy, data and services businesses. »
Luca de Meo, CEO of the Renault Group
like he usually does Renault is therefore passionate about innovation. The Diamond brand intends to take advantage of the new Web3 technologies in terms of digital and “decentralized” interactivity. The declared goal is to appeal to a broader community of enthusiasts. With this, the car manufacturer wants to reach and involve Web 3.0 insiders, but also blockchain newcomers steps experience, cooperative and united.
Bring a monument of French automotive history into the future
The 50th anniversary of Renault R5, iconic model of the 70sis the opportunity Renault has been waiting for to embark on the Web3 adventure.
“There was no better choice than to start with a collection of NFTs that pay homage to the legendary Renault 5.”
Laurent Aliphat, Renault Marketing Content Creative Director
Indeed, the brand offers its customers on the occasion of the event Become the owner of NFTs. She betrays on this occasion R3NLT » its own Web 3.0 platform. An approach aimed at gaining experience and uniting the community in a long-term project.
The first drop of NFT Renault called “genR5” will take place on 12/15/2022. It will feature “digitized” cars, made unique by combining many rarity features. This first collection is about 4 sets. Each represents one of the most popular Renault 5 models.
As a tribute to the year of the launch of the mythical R5, the genR5 collection will be available as follows: 1972 NFT genR5 will go on sale. This collection is inspired by 4 legendary R5 modelsto know :
- 100 electric R5. In fact, 100 electric R5s were produced in the 1970s, pioneering and daring models as it was Renault’s first electric model, more than 50 years ago today.
- 160 R5 Turbo to symbolize the sporting spirit of the diamond brand. 160 horsepower for this sports car.
- 450 R5 The van, US style French limited edition. 450 as many vehicles of this limited series.
- 1262 R5TLa symbol of the revolution in the city car category.
All NFTs will be animated in 3D and will feature designs consistent with Web3 codes and values.
You will be visible on a brand new website: nft.renault.com. Thanks to this platform, the public can follow the news of the sale and register to receive important notifications to become a genR5 NFT holder.
Digital Art and more
From its birth as a new art, the NFT phenomenon has been able to harness unprecedented abilities that give it much more interest than mere visual qualities. R3NLT understood this because, in addition to offering “collectibles”, the brand intends to take full advantage of the specifics of the format assigns specific benefits to its NFTs randomly assigned and only discovered after purchase.
Each genR5 NFT owner has the opportunity to participate in the co-creation of The Originals merchandise. They will then be reserved exclusively for him in a limited edition. He also benefits in advance from exclusive information about the next drops of future collections.
In addition, owner of these Renault NFTs regularly receives invitations to unique experiences, including:
- Of events of which the brand is a partner;
- Of preferred attempts extraordinary cars;
- Of Encounters with emblematic personalities brand, strategic, sporty or even designer;
- Of Preview exhibitions ;
- Of private tours Places kept secret from the public.
R3NLT NFTs, vectors of a unique relationship with the brand
So, once received every NFT will allow its owner to benefit from it all of these exclusive benefits Introduced today by the manufacturer. An approach that aims to bring tangible and concrete value to NFTs. This is to reward the manufacturer’s loyal fans who expected nothing less. As the brand says:
“Joining the R3NLT community means choosing a unique relationship with the brand, creating new experiences and offering all enthusiasts.”
Laurent Aliphat, Renault Marketing Content Creative Director
If you’re a brand follower but unfamiliar with NFT acquisition and retention, fear not! Renault indicates that the sale will be accessible to all profiles at a single price. Neophytes can make their purchases in traditional currency thanks to a bank card payment solution. Web3 Insiders can pay the amount via a cryptocurrency payment.
In addition, Renault also recognizes the importance of discussion and proximity to its community opening a Twitter account dedicated to his foray into the web3 that we invite you to follow @renault_NFT. The exchange between brands, enthusiasts and investors also takes place at The official Discord server in connection with the R3NLT project. A great initiative so that everyone can express and share their opinions according to their profile and habits.
With the launch of its Web3 platform and its first generation of NFTs during the bear market, R3NLT shows great boldness and a strong desire to permanently anchor itself in a Web3 that is still in its infancy. Of course, the power of the group is an advantage. A strength that allows him to overcome the risks inherent in many NFT projects, certainly disruptive but economically more vulnerable. An industrial basis that allows the brand to assert itself again as an innovative and reliable brand on the Web3. The renalution is on its way.