With crypto winter in full swing, Renault goes to the Web3. The French automaker will offer a collection NFT on the occasion 50th anniversary of Renault 5.
Friday, Renault announced on December 15 the launch of “ genR5 “, a Collection from 1972 NFT each represents a Renault 5 in the form of an animated video “with an exclusive cover”. A series of tokens selected in relation to the year the mythical car was launched.
According to a press release, token holders “ genR5 will have access to “unique, exclusive, physical and digital experiences”. R3NLT, the manufacturer’s new Web3 platform. They will also be “sponsors” of the Give Me 5 program.
Joining the R3NLT community means choosing a unique relationship with the brand, creating new experiences and offering them to all enthusiasts. There was no better choice than to start with a collection of NFTs that pay homage to the iconic Renault 5″. said Arnaud Belloni, CMO of Renault.
Last September, Renault’s South Korean subsidiary founded a partnership with the virtual world The sandbox to “offer new ways of experiencing vehicles”. More recently, the Tricolor group revealed a” Industrial Metaverse “.
Renault has also been dealing with the possibilities offered by the for several years Blockchain Technology. In particular, the company is a member of XCEED, a consortium of automobile manufacturers which has partnered with IBM to develop a blockchain solution for vehicle compliance certification.