the Web3 Loyalty Program from Starbucks does his first steps. The brand opens it Beta tester. Holders can exchange theirs NFTs on a marketplace provided by Nice goal in 2023.
This is the starting shot for Starbucks Odyssey. At least almost. The dealer triggers them beta stage his new web3 program. As described Starbucks in September, the latter wants to reward its most engaged consumers.
Unlock NFTs through marketing interactions
Starbucks before industrializing this new loyalty model with gravy Web3, but needs to gauge consumers’ appetites. In this perspective, it activates the Odyssey Betajust for the moment United States.
The key for these first users are so-called immersive experiences, i.e. interactive activities called ” Travel “. Customers must undertake these activities aimed at building brand awareness in order to purchase collectible digital goods, collectibles, or NFTs.
This encourages consumers to participate in Starbucks’ marketing activities. It could be Watch videos, test new products of the character or to play quizzes or puzzles.
The first stamps to be won relate to Starbucks history, with NFTs inspired by its first store in Seattle. Each token is worth a number of points depending on its rarity.
These tokens can be traded (sold or bought) next year. To TechCrunchStarbucks provides actually from Start your own marketplace. The company has entered into a partnership for this Nice goalan NFT marketplace acquired from Twins in 2019 and that counts too Samsung among its partners.
A Starbucks marketplace in 2023
The brand states it will last Earn 500 points to qualify for an NFT. These offer the opportunity to “unlock special experiences”. And each token corresponds to three levels of benefits and experiences.
On the first level, the consumer accesses online content in particular, for example an Internet course on how to prepare espresso martinis. If the maximum level is reached, “real experiences” are offered.
Techcrunch so quoted special occasions organized at Starbucks Coffee Reserves or a trip to Starbucks Hacienda Alsacia Farm in Costa Rica. And if customers don’t want to use the accumulated bonuses, they can resell their NFT on the marketplace, which is scheduled to start in 2023.
But to qualify, consumers must first join Starbucks Odyssey On invitation. Members are also required to have a Starbucks Rewards account, the existing loyalty program.