Once again, Nike wants to change the way we shop, and one word for that: .SWOOSH! The Web3 Marketplace will undoubtedly change many things in e-commerce and the future of sports. But to get there, the brand relies on small innovations that should make the difference.
.SWOOSH, the e-commerce revolution?
The blockchain offers many possibilities and Nike knows it! To that end, the company launched into the industry by establishing its own own marketplace NFT, .SWOOSH. Digital objects are ever more present and the sneaker manufacturer wants to use this to attract attention.
Launched on November 14th this year, the Web3 .SWOOSH platform aims to empower athletes and serve the future of sport. As a result, its community will benefit from a unique experience to benefit from Nike’s virtual creations. However, the NFT market gains a bit more space and OpenSea, currently the largest marketplace, is full of many collections.
Therefore, a strategy is required to stand out. First of all, the platform emphasizes security and trust. There is a separate domain for this, welcome.swoosh.nike. Then, community members can collect, discover, and even help create digital pieces. This can be jerseys or shoes.
Remember that in 2015 Nike launched the SNKRS mobile application that allowed you to buy limited edition sneakers. Later, several large luxury and fashion companies adopted this distribution system. But unlike his 2015 performance, prizes are no longer awarded via lottery. Indeed, no more sweepstakes!
This time To mark focuses on community, digital products and co-creation. With this new lens, Nike underlines the creative dynamics of the fans. Especially if the latter allows organic distribution on social networks.
Although .SWOOSH’s perspective is similar to RTFKT’s NFT collections, there is one major difference. In fact, Nike wants to transform the shopping experience from creation to collection. From now on, create, collect, trade and flex !
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The world is changing and adaptation is the best weapon to survive in this hilly universe. As a grassroots Crypto Community Manager, I am interested in everything directly or indirectly related to the blockchain and its derivatives. To share my experiences and to publicize an area that fascinates me, there is nothing better than writing informative and relaxed articles at the same time.