After accelerating product sales in 2020 and 2021, the e-commerce sector continues to grow in Q1 2022 with the ongoing recovery in service sales. According to the Federal Association of E-Commerce and Mail Order, e-commerce (products and services) recorded a growth of +11.8% in Q1 2022 compared to Q1 2021, reaching 32.5 billion euros or more than 3 billion im compared to the previous year. Players such as the Audacia Group holding company are supporting this growth by acquiring companies in the sector.
Audacia Group is an investment company primarily focused on e-commerce. The company focuses on acquiring and consolidating promising companies in the industry. Your job is to support them in their development and growth. The selection takes place around already established players. The aim is therefore to fully exploit them by pooling resources.
Equipped with a real entrepreneurial ambition and a passion for e-commerce, the Audacia Group teams are fully dedicated to the acquisition, integration and skill development of the Group’s companies. “We want to integrate companies as smoothly as possible. Empower them to reach their full potential. They also have a choice whether or not to keep their teams to create a real revival. We support them in this direction”explained Alexandre BonvinFounder and CEO of the Audacia Group.
Support companies in their new life
“E-commerce also affects many things, especially the area of digital marketing, which is different from what we are used to. Because I love numbers, I was immediately fascinated by analytical marketing and its data. I find it very interesting to make decisions based on data, an aspect that is found in very few professions,” says Alexandre Bonvin
Next to, Audacia group provides a center for shared resources, accounting and finance, logistics and warehousing, IT and development services while offering the ability to keep some of these areas in-house.
The aim is to create a competence center for e-commerce and digital marketing. Niche companies such as KissKiss (the first company acquired), IdealVoyance, La Ferme du CBD, SweetPlaid and Stickerkid are among the group’s main brands. Today, the Audacia Group wants to structure and control its organic and inorganic growth. At a time when sales are doubling every year, it’s still looking for new nuggets.
According to NielsenIQ, online sales are more dynamic than physical sales, with double-digit increases in many countries in Europe, the Middle East and Latin America. A market that the Audacia Group wanted to conquer quickly.
This content was created in collaboration with OpenMedias. The BFMTV editorial team was not involved in the production of this content.