On TikTok, he has nearly 145 million followers at the time of writing this article. That’s 2.5 million more than a week ago, on June 23, when he became the most followed Tiktokeur. And to consider that in April 2021 there were still only 2 million following him just before his silent parodies of other contributors’ life hacks went ultraviral. Today, the least viewed of his videos has 10 million views. The most popular, more than 352 million.
His TikTok account claims 2.3 billion likes! At just 22 years old, young Khaby Lame lives up to the nickname the Italians gave him: ‘il Fenomeno’.
And not only on TiTok is he all the rage with his parodies. He also has almost 79 million subscribers on Instagram. Ten times more than Mark Zuckerberg. He had also teased the founder of Facebook and owner of the platform since 2012 via Meta. The latter had not failed to send him a wink by liking his publication.
The Star of Stars
Ever since his dizzying rise on social media, Khaby Lame has been everywhere. A Squadra Azzura fan, he poses with Juventus star Alessandro Del Pierro and takes part in the video announcing the arrival of Manuel Locatelli at the club. We’ve also seen him with Paul Pogba, Zlatan Ibrahimovic and Usain Bolt, without forgetting his collaborations with Real Madrid and Brazilian Vinicius Jr. He was also dubbed by Neymar and Kylian Mbappé, who, while celebrating the goals they registered, reproduced the gesture of the Senegalese’s fetish hands. Which gives his notoriety a serious boost.
At the last Cannes Film Festival, he was part of the jury for the Palme TikTok award, which awards the best short videos on the platform. Event partner TikTok naturally took the opportunity to soap up with its king Tiktokeur. When he was a hit on social media, festival-goers didn’t really celebrate him as a star…
Netflix, Amazon Prime, Hugo Boss…
At the end of 2021, Business Insider estimated Khaby Lame’s net worth at $2 million. Others now put the number at 5 million. It must be recognized that the interested party knows how to make fruitful what brings him fame. For each of his sponsored posts, his customers are willing to pay anywhere from $50,000 to $200,000. And this notoriety interests many people. She opened the doors to the most well-known brands of the moment: Netflix and Amazon Prime. But also Dream 11 or Xbox.
Since the beginning of the year, Khaby Lame has also been the face of Hugo Boss. Of course, when the king of tiktokers climbed the steps of Cannes twice, he was dressed by the brand.
She was also the one who made her runway debut during Milan Fashion Week last September. Result: 4 billion impressions on social networks in four days for Hugo Boss. Unbeatable! Enough to overshadow the other stars recruited for the couturier’s 50th birthday campaign in search of a rejuvenated image: Kendall Jenner, Raphaël Varane, Hailey Bieber, Joan Smalls, rapper Future, etc. From now on Monsieur TikTok will appear everywhere. Big and big on the walls of Milan Cathedral and at many of our bus stops.
100,000 followers in 2 hours!
According to goal.com, direct partnerships with TikTok and Instagram are also in the pipeline. Both platforms have posted videos of Khaby Lame and even a personalized hashtag on their respective official pages.
No one has ever seen such a spike in social media. Imagine that during the writing of this article, Khaby Lame has gained 100,000 followers on TikTok and has grown from 144.7 million to 144.8 million subscribers. This in less than two hours. where will it stop